Peugeot , Ethical and social responsibilities Essay

Peugeot , Ethical and social responsibilities - Essay Example All groups of stakeholders have certain interest in the company. The equity shareholders derive greater interest from the company’s return on investment. The company’s CSR Group presents its shareholders with comprehensive and transparent information and precisely the records and events of its activities that are related to its accounts. The company along with the CSR Group maintain loyalty and transparency towards their customers and suppliers in order to develop and preserve long term confident relationships. PSA Peugeot Citroen has signed an international agreement on social responsibility. They have committed to respect fundamental human rights, sharing social needs with industrial partners, sales network team, sub-contractors and suppliers and impact of company’s activities upon the local boundaries (PSA Peugeot Citroen, n.d.). PSA Peugeot Citroen is guided by certain set of values that are griped by its employees, executives and reaffirmed in the group’s objectives to promote conscientious progression. These aspirations are associated with the collective commitments towards the key stakeholders, consumers, partners, community and employees (PSA Peugeot Citroen, 2010). The laws abided by the company include conformity with laws and regulations, non-admittance of inner information and genuineness of accounting statistics, information and indicator (PSA Peugeot Citroen, 2010). The aspects include respect for essential human civil rights, conformity with place of work related to health and safety rules, Admiration for the surroundings & prevention of prejudice, Nuisance and impolite behaviour, Reverence for private life (PSA Peugeot Citroen, 2010). The factors considered under this aspect are the transparent affairs with consumers, vendors and competitors, restrictions on aids and provocations, utilization and security of

Airasia Vision and Mission Statement Analysis

Airasia Vision and Mission Statement Analysis A vision is practically involves thinking strategically about the future direction of a company. In other words, the vision statement is like a road map leading the route to a company intends to take in developing and strengthening its business. Therefore, create a vision statement is really crucial for AirAsia. And the analysis of the current vision statement of AirAsia is including in the Appendix (Exhibit 1.0). After an evaluation of AirAsia original vision statement, the new vision statement will be revising into: To spearhead flight industry and to be the most recognized low-cost airline company that delivers the best flying experience in Asia. As we can see, the new vision statement that formed is still within its scope, AirAsia remain emphasizing that it wanted to be the largest low-cost airline company in the Asia. When the company grows larger, it will direct more people to recognize AirAsia easily, in other words it brings strong brand identity to the customers. Besides that, in the new vision statement AirAsia interpreted as becoming the leader in flight industry in Asia, and obviously the original vision statement of AirAsia does not including this. Furthermore, in the new vision statement states that AirAsia wants to delivers the best flying experience to the customers, in fact this is another new direction that AirAsia can look into as customers today are concern about the servic es more than the features that the company can provide. As mention earlier, developing a vision statement is a key to direct a company and to help secure the companys future. Conversely, a poor vision statement may mislead a company to the wrong direction. What AirAsia are accomplishing whenever developing a vision is actually expressive AirAsia expectations for its business. Although the new vision will not notify exactly how AirAsia are going to reach the entire destination, it does establish the course for its business planning. For example, being a leader in the industry is particularly new goals for AirAsia to achieve. AirAsia should consider come out with a unique selling proposition that competitors would not duplicate from like having a strong and large customers base, using the latest and advance technology that the competitors does not have, having the safest security aids and so on. In this point of view, AirAsia faced tougher strategic decisions on choosing technology option and so forth. Next, we can see that the new vision statement stated that AirAsia wanted to be the most recognized low-cost airline company in Asia. Being the most recognized low-cost airline company needed a lot of exposure to the public such as advertising, sponsoring and so on. In this case, AirAsia will require making careful strategic decision and actions on the publicity and the sponsorship. For example, if AirAsia does not constantly updating its publicity activities and does not coverage all the target market, then will reduced the customers base and hardly become most recognize Airline Company in Asia. Mission Statement Mission statement is used for defining current business activities, highlighting boundaries of current business. While the analysis of the current mission statement of AirAsia is includes in the Appendix (Exhibit 2.0). After an evaluation of AirAsia original vision statement, the new mission statement is written as: To bring full premier services to the customers yet offering the lowest flight cost. Hence, it fulfilled the now everyone can fly tagline correctly. Next is To have a productive and motivated workforce and build close relationship between employees and the top management. Lastly, is Updating and embracing the technology all the time to meet the goals of AirAsia that is reduced the cost to the lowest. The new mission statement that created to AirAsia is brief and memorable, in other words it is easy to understand by most of the target audience. Besides, it is state clearly the purpose of the particular mission that needed to accomplish in the short period of time. For example, in the new mission statement stated To bring full premier services to the customers yet offering the lowest flight cost has affected the AirAsia to increase the customer value and provide full premier services like the others competitors do. Increasing customer value is not easy as it requires strategic actions and planning by the management. The new mission statement has come out to have a productive and motivated workforce in AirAsia. This simply means that AirAsia needed to keep providing trainings and empower among the employees to make sure the work flow is carrying efficiently and productivity. While building well relationships between employees and top management can be done by organizing team building and applying good working policy to the AirAsia workforce. This mission statement helps guiding AirAsia for shaping its whole organization structure well and flat. In short, the new vision and mission statement that created truthfully can helps AirAsia to go further in the right track and help management to review it as a guideline in making decisions in the future. The analysis of new vision and mission statement do include in the Appendix (Exhibit 3.0 and Exhibit 4.0) AirAsias Resources Strengths and Competitive Capabilities AirAsias major resources are including financial, human, technological, physical, organizational resources and so forth. Those resources can be strength and competitive capabilities that makes the key success factors in the industry. Financial performance is the key to determine the strength or weakness of a company. According to the financial summary analysis in the case, it shows that in the end of 2005, AirAsia has actually earning of US$29.2 million and it is increased yearly. Besides that, AirAsias bank and cash balances are reported up to US$ 86.6 million. This indeed shows a good performance and strength of AirAsia because with the large amount of the bank and cash balances, AirAsia totally can generate internal funds to do any expansion in the future. With this strength as well, AirAsia can meet its key success factors easily in the industry. In fact to has a low-debt-ratio, AirAsia increased its financial strengths too. Next, are the human resources. Human resources refer to employees that working for the company. AirAsias are still capable to keep its employees motivated because AirAsia is extremely supportive and responsive in encouraging and listening to its employee all the time. This made the employees more productive and creative in performing their responsibility. Instead of offering high and attractive salary to its competitors, AirAsia recommend its own policy which are more motivated. For example, AirAsia offered a broad range of incentives that includes productivity and performance-based bonuses, shares and stocks option. In addition, AirAsia implement a sector pay policy rather than hourly pay scale for its pilots. This policy adopted to encourage pilot to enhance flight efficiencies by keeping flight and operating times to a minimum and to cover as much flight sectors as possible daily. All those hard work that AirAsia take not only helped in increase productivity buy also to further st rengthen employees relationships day by day. Moreover, highly skilled employees are also the source of capabilities that AirAsia has that is hardly to intimate by others competitors. Hence, human resources are one of AirAsia strength to match the key success factors. From the innovation resources and product development aspects, at this moment, AirAsia has managed to design its aircraft cabins and this brings to cost reduction to AirAsia. This innovative work helps in increasing AirAsia revenues as the innovation allows for quicker turnarounds between flights. AirAsia also have their own branded credit card and offers corporate travel services. The ability to innovate and come up with unique innovations to lower costs and increase revenues shows that AirAsia possesses substantial quality innovation resources that are valuable. Low cost airline tend to achieve the lowest possible price of the products and services same goes to AirAsia. AirAsia capabilities to reduce cost either fixed or distribution cost is the competitive weapon used in the industry. AirAsia successfully bargained low lease rates for its aircraft, low airport fees and low rates for its long term maintenance contract, allows AirAsia to relatively offer low-cost flights to the customers. This somewhat linked to the physical resources management that is one of the strength of AirAsia. Last but not least, the AirAsia strengths and competitive capabilities that matches the industry key success factors which is the advance and updating, is the technical resources. AirAsia was the first airline company in Asia who apply online-ticketing (e-ticketing) services to its customers. This implementation indirectly helped AirAsia to save up lots of cost, for example the printing cost. To further benefit the customers with technologies help, AirAsia make available for its customers to purchase the tickets at certain hypermarket by setting up a booth there as well as the post office. In short, AirAsia strength is also the capability to leverage on technologies and ahead of its competitors to increase sales and lower cost in the future.

The Populist and Progressive Movements Essay -- Progressive Movement P

The Populist and Progressive Movements The Populists and Progressive were form of movement that occurred during the outbreaks of the workers union after the civil war. The populists began during the late 1800s.The progressive began during the 1900s. There are many differences between these two movements, but yet these movements have many things that are similar. Farmers united to protect their interests, even creating a major political party. The party was called the peoples party which became known as the populist party. Populists drew its strength from rural areas. Populists tended to be poor and uneducated. They had ideas such as government ownership of major industries. The Populists supported labors demand for an eight hour work day. The most controversial Populist demand concerned the money supply. Farmers being both sellers and debtors, saw inflation as a way to improve their standard of living, but they wanted to expand the money supply. Farmers convinced the government to use silver as well as gold to back the money supply. The congress passed the Bland-Allison Act and the Sherman Silver Purchase. Populist platform urged congress to authorize free and unlimited minting of silver. The Populists were united in favoring the minting of silver to expand the money supply. Democrats agreed with the Populist, but most Republicans favor ed the gold standard and a smaller money supply. Democrats agreed on a presidential candidate that was with the mint silver, wh...

Professional Development Plan Essay

Part IA: Description of Personal and Professional Goals From a very early age, I was encouraged to attend college by my parents, my grandparents, and a beloved uncle. They all taught me that obtaining an education, particularly a college education, was a privilege that had not always been afforded to people of color and that it should not be taken for granted. They also taught me that education was the best way to attain great success, no matter how I chose to define success. It did, however, take some time before I fully understood what they so passionately attempted to instill in me. It was not until I began working at Johnson C. Smith University (JCSU), in an environment of academia, that I understood the value and importance of education, and the incredible impact that being part of a learning environment has on a young mind. I have been fortunate to be able to utilize the management skills I learned from my undergraduate studies and through various employment opportunities after obtaining a master’s degree in business administ ration. I have enjoyed my experiences working in the business field, as diverse as they have been, and would love to teach business administration at the university level. I would like to pursue a Doctor of Business Administration (DBA) degree so that I may be considered an authority within the business field and possibly teach at JCSU as an adjunct professor. Eventually, both my degree and my experiences will assist me in achieving the long-term goals that both my husband and I share of operating a non-profit organization for children and a for-profit security business. Our combined goals are far-reaching and our desire to see them accomplished is passionate. I enjoy managing people, events, and projects. I have discovered that I enjoy and am very good at designing and executing plans that make it easier for others to achieve their  objective—which is ultimately the definition of management. That is why I wished to design my own concentration within Walden University’s doctoral program that will combine financial management and leadership skill courses. I also wish to simultaneously obtain my certification as a Six Sigma Black Belt. According to the American Society of Quality (2008): A Black Belt should demonstrate team leadership, understand team dynamics and assign team member roles and responsibilities. Black Belts have a thorough understanding of all aspects of the DMAIC model in accordance with Six Sigma principles. They have basic knowledge of Lean enterprise concepts, are able to identify non-value-added elements and activities and are able to use specific tools. (para. 1) The Walden University outcomes for graduates that I believe are most relevant to my profe ssional goals as a DBA candidate are to: understand and continuously develop and change themselves, the organizations in which they work, and society at large; create new knowledge dedicated to the improvement of social conditions, and to positively impact society by putting that knowledge into practice, by modeling their learning through action, and by being civically engaged; . . . achieve professional excellence as active and influential professionals by applying their learning to specific problems and challenges in their work settings and professional practice; . . . [and] practice in their professional fields legally and ethically. . . . (Walden University, 2008c) These outcomes are directly aligned with my professional and personal goals. Because of the manner in which Walden University has chosen to cultivate professionals and the reputation it has in the e-learning environment, Walden was my first choice in education options. Part IB: Outline and S.W.O.T. Analysis Strengths I have several strengths that I believe will be instrumental in obtaining a Doctor of Business Administration degree. Two great strengths are the completion of my bachelor’s and master’s degrees. Both degrees are in areas of business in which I have great interest, and that interest has grown with each new professional position that I have obtained. Immediately after completing my bachelor’s degree, I worked as an economic services worker (ESW) for the West Virginia Department of Health and Human Services. I  worked heavily with financial analysis in order to determine the eligibility of applicants for state and federal programs. I enjoyed the financial analysis side of the position but could not bear witnessing the immense poverty of the clients I served in West Virginia. This position brought light to both a strength and a weakness that I possess. I truly enjoy helping others and working with finances and budgets. However, I have a weakness for enabling indiv iduals to continue in their plight by doing for them instead of assisting them achieve independence. During the time that I worked as an ESW in the West Virginia welfare system, I was truly an enabler. I was prompted to leave the position for that reason. I found additional strengths in learning about ethics and compliance in business in my next professional position, as I worked my way up to the position of manager in a compliance call center. I benefited from great grammar skills and obtained additional editing and leadership skills. This position also increased my interest in compliance, particularly as it pertains to corporations and their finances. These interests will no doubt have a large impact on my doctoral studies. The call center management position taught me invaluable skills in managing people of various temperaments and learning how to be creative in getting results from a diverse group of individuals. I obtained great time management and crisis management skills as well that I keep with me and that have shaped my leadership skills. It is these skills that I hope to teach to other young business leaders, in addition to valuable business skills. In my current position as a grants manager and development officer, I complete research on a frequent basis for faculty and staff who wish to write grants that are congruent with the university’s strategic plan. These research skills will most assuredly be invaluable during my doctoral studies. Additionally, the research resources at my disposal will be a great asset. Support from family and friends is essential and it has been given to me unconditionally. It is from this support that I frequently draw strength. However, my primary reasons for not allowing defeat to overtake me when it could have in the past are my two sons. They are my most precious accomplishments, and I will see them succeed in their dreams by instilling in them the promise of education that was instilled in me by my family. Weaknesses Statistical Analysis has always been my least favorite business course. Each time I have survived Statistical Analysis with an admirable grade, but because I have not mastered it, I still fear it a little. I know that I will need to call upon resources at the university where I work for tutoring assistance during my doctoral program in hopes of finally mastering Statistical Analysis. It is my desire to become comfortable and proficient with statistical tools because it will be important for both my academic and professional progression. To be successful in my pursuit of a doctoral degree, I must minimize my propensity to overload my plate with tasks just because I have the ability to do it, knowing full well I do not have the time. At my current place of employment, I am called upon frequently to do things like fix a simple problem with the division printer or a computer, run reports, or complete an administrative task because I can get it done quickly, even though it may be someone else’s responsibility. Although my intentions are honorable, I am enabling others not to perform and am hindering my own efforts. Quickly recovering from errors made will also be a necessity. I cannot afford to brood over failures because it does not benefit my progress in any manner. Practicing these corrections in self-awareness will be no easy task for me. Opportunities With a master’s degree and now a doctoral degree in my future, opportunities are abundant. I am optimistic, even in this current economy with extreme unemployment, that if I do not obtain a promotion at the university where I currently work, I may still have a future in an academic setting. It is my desire to bring quality improvements and greater excellence to Johnson C. Smith University, but the proposal that I am currently developing regarding a division of quality and excellence is a model that will work in most academic settings. The opportunity to complete research that may be published is also a possibility because I work in academia and because of the nature of my job as a development officer. I have had one piece published in JCSU’s quarterly magazine, and it is my desire to have an article published in a scholarly journal through connections with the university. Our current university president encourages scholarly writing, and when given the  opportunity to write, whether for research or for advancing my financial position, I will seize it. If permitted to continue down my current employment path, I believe there will be opportunities for fellowships, which are sorely needed. The American Association of University Women, the National Black MBA Association, and the American Management Association, all offer unique fellowship opportunities to members who have applied themselves and show excellence in their profession. Threats The opportunity for fellowships is extremely important in my effort to obtain a doctoral degree because financial debt from funding my education is mounting. Ironically, the university where I work does not offer any type of tuition assistance toward a graduate degree. It is my hope that I can supplant future loans with fellowships from one of the organizations mentioned above, including any offered by Walden University. In addition to mounting loans, the current economy is weighing heavily on my family budget. Ordinarily, I would be prompted to action by finding another way to bring income into our household. I am now required to depend upon my spouse for that additional support, something I am used to doing myself. Financial sacrifice is not the only burden I have placed on my family. With two children, one with a medical need that requires additional attention in order for him to be successful, I must again rely heavily on my spouse to do what I would be more comfortable doing myself. I will put to work those leadership and management skills I obtained during my call center days in order to appropriately deal with what seems to be increasing political posturing by some of my colleagues. It is still a little difficult for me to believe that anyone would be threatened by my ambitions. However, I must be careful to consider that it as a possibility. The business world is very competitive, but I assumed because I did not work directly in the corporate world that I would be safe from that type of political environment. I will work to reassure my colleagues that my dedication to ethical behavior will not permit me to ruin another coworker  for my own professional gain. Part IIA: Description of Educational Background and Research Proficiencies Academic Experience I was fortunate to enter West Virginia State University, at the time called West Virginia State College (WVSC), with a full academic scholarship that included room and board. I was also awarded the U.H. Prunty Scholarship, which enabled me to purchase books during all four years that I attended WVSC. During my undergraduate experience, I became a well-rounded student through participation in activities such as the NAACP and the WVSC Ambassadors, a faculty/staff-nominated designation where students represent the university and provide guided tours to visiting donors and potential students. I also participated in the Pre-Alumni Club and raised money through volunteer efforts with my sorority that we donated to a local women’s shelter called Sojourner’s. During 1992, my sorority sisters and I were honored with the prestigious Ethel Hedgeman Lyle Community Service Award by Alpha Kappa Alpha Sorority, Inc. for our community service work. The work we did during that time not only humbled me and inspired me to give back, but also showed me the true meaning of philanthropy and charity. My academic performance during undergraduate school was not stellar, but my experiences combined with my upbringing instilled within me a desire to press further academically. My learning continued, although sometimes not within the traditional academic setting. I attended seminars with regularity and, in 2000, earned my licensure as a life and health insurance agent in ultimate pursuit of a financial analyst career through Primerica Financial Services. I did not complete the training to become a financial analyst. However, I did learn a great deal about financial tools and gained a better understanding of budgeting, saving, and what life insurance is truly for. I am still using most of the tools I gained during that time to perform many of my current duties as a grants manager. It took another 13 years after receiving a Bachelor of Science degree in business administration before the academic momentum returned and I was accepted at Strayer University during the fall of 2006. My grad uate school experience at Strayer University fared much better but was actually far more challenging. I combined distance learning with the tremendous tasks of  maintaining my family life as a married mother of two school-age children and working full-time as a development officer and private grants manager at JCSU. I excelled at Strayer, even with these challenges, and found that distance learning was the perfect academic venue to work with my hectic lifestyle. The courses that invoked keen interest were the classes involving strategic policy analysis, project management, and research analysis. It is not surprising that my interest in and enjoyment of these classes were integral to my high performance in these classes in particular. I was cautioned that distance learning required additional discipline in order to be successful in any area of study. I became partial to distance learning because of the flexibility it offered me as a working adult, as clichà © and commercial as tha t may seem. Difficult courses, such as Quantitative Methods, seemed no more difficult through the use of the electronic blackboard system than being physically in the classroom. The use of this online tool in the distance-learning process was ingenious and fun. Our professor demonstrated classroom methods electronically in real time and we were able to ask questions of him in real time. It is a tool I hope to assist in bringing to the continuing and adult education program that is being established at JCSU. Research Experience Research is essential to the duties I currently perform as a development officer and private grants manager at JCSU and an important aspect of the grant-writing process. With the utilization of online tools, I seek potential donors, individuals, corporations, and foundations that will support the university’s strategic goals. I have used Internet tools to research the wealth of individuals who have a relationship with our university, rated their wealth based upon a system that we created for stewardship, and stored the information in a database that the data analyst and I maintain. I research the philanthropic interests of both corporations and foundations and compile the information in profiles that I present to our faculty and staff so that grant proposals may be written to fund the university’s objectives. I also research spending trends of sister organizations to determine whether the spending habits of our division are congruent with what the Institutional Advancem ent divisions of other universities are spending. This information has been vital to our division  vice president and his mission to complete our division’s and the university’s strategic plan. As a requirement of the MBA degree that I obtained at Strayer University, I completed a directed research project (DRP) concerning whistleblower protection laws titled â€Å"Whistling in the Wind: A Study of the Travails of Whistleblowers and the Protection Offered to Them.† These research efforts began at the onset of my MBA program in September 2006 and were completed in May 2008. The scope of the project was to deliver an 88-page research project surrounding a problem that I chose to identify. Required within the research document was an abstract, an introduction that included the context of the problem, a statement of the problem and the sub-problems, delimitations, definitions, assumptions, significance of the study, research design and methodology, an organization of the study, and details concerning the qualifications of the researcher. Also, the DRP had to contain a review of literature, data analysis, and an explanation of the treatment of the data, as well as the conclusion of the research and my recommendations based upon what was found during the research. I relied heavily on the Strayer University online library system, which gave me access to countless university library systems across the country. I also utilized the library at Johnson C. Smith University as well as libraries in Charlotte when I needed hard-copy documents. The basic goals of the project were met in that I completed the DRP in the structure and the length that was required and gained invaluable experience with regard to completing online surveys and interviews of some famous professionals. I received an A on the project, which was quite a stressful undertaking. I chose the subject because it involved ethics in business practices—a subject that has intrigued me since working in a call center that was dedicated to protecting employees, the organizations they worked for, and the organization’s shareholders. I began early, researching famous and infamous whistleblowers, such as Sherron Watkins of Enron. I had substantial information for the literature review. I seemed to develop a problem when it came to breaking down the main problem into sub-problems and found myself redefining the sub-problems as I furthered my research into the topic. One of the major problems I encountered during the process was attempting to devise a rat ional, objective survey that adequately procured the information that I was attempting to obtain without bias. I also had  problems finding enough people to complete the survey for an appropriate sample. In retrospect, I would have solicited advice from professors at JCSU during the process instead of relying only on the resources at Strayer University. It is believed that the analysis of the results could have been done more professionally and efficiently if I had received the results of my survey and interview questions sooner than I obtained them. I was not satisfied with the results because I do not believe that my research significantly contributed to the information that was already available concerning whistleblowers. It is my desire to focus on contributing to the knowledge base and providing information that was not readily available prior to my research. The DRP was an important project to complete because it demonstrated the complexity of not only researching a problem, but the importance of syntax needed to present the information in a coherent, acceptable manner. During my doctoral studies, I would like to focus on how to appropriately analyze the research that is obtained in order to make a significant contribution to the research within a particular subject. Work/Other Experience My employment experiences, while always encompassing management, have been quite diverse. Webster’s Menswear, now defunct, was where I had my first management experience. As the â€Å"third key† manager, I performed inventory counts nightly of the merchandise that retailed for more than $100. I was responsible for running the nightly sales reports, the supervision of other sales associates, and of course, the sale of merchandise. This experience was really my first real full-time employment experience, so it was even more gratifying to be performing work that was included in my course of study. I continued working at Webster’s Menswear until approximately six months after receiving my bachelor’s degree. Because the hours I was scheduled to work were based on sales, which were not exceeding our goals, and there were no benefits, I began looking for other employment. The management experience at Webster’s did engage my creativity. I assisted customers in selecting apparel and it gave me my first experience with sales reports and the consequences of not meeting the demands of the strategic sales plan. Immediately following my work experience at Webster’s Menswear, I secured another management role with the West Virginia Department of  Health and Human Resources as an economic services worker. In this case management role, I determined the initial and continuing economic eligibility of applicants for state-funded Medicaid, food stamps, and Aid to Families with Dependent Children. My experience in this arena of management was no different than one would expect from a public servant’s role. The work was difficult, tiring, and frustrating, and the caseload immense, always exuberantly more than statistics had shown one person should be handling. It took 2 years until I finally succumbed to the tremendous pressure of attempting to serve an economic population that I myself just missed being part of by about $200 per mon th. I left the declining economic plight of West Virginia behind in July 1997 and headed to Charlotte, North Carolina, where I found another opportunity and my current life. In July 1997, I began working for Pinkerton Services Group, Inc. as a communications specialist (CS) in a compliance hotline call center. There, I was able to enhance good interviewing and excellent writing skills as a CS. This opportunity is also where I became interested in whistleblower protection issues, compliance, and the Sarbanes-Oxley Act. Within six months, I had progressed to the role of management again as a quality assurance supervisor in the call center. Our call center grew quickly during the early 2000s with the beginning of the demise of Enron, MCI WorldCom, and Adelphia. Most of the corporate giants were scrambling to obtain a way for their employees to alert the company of improprieties and to comply with new, emerging laws to protect the public and company shareholders. I was promoted as the call center’s operations manager during 2001. In this management role I gained experience doing many different tasks that included, but were not limited to, payroll for approximately 50 employees, order tracking and maintenance of call center supplies, call evaluations of communications specialists, monthly evaluations of quality assurance supervisors, monthly statistical reports on the qu ality of Workplace Alert Reports, and daily communication with executives of vendors whom the company served. With the expansion of the call center, the roles of key management personnel were redefined. We divided the call center’s quality management team into two groups, manager of the communications specialists and manager of the quality assurance supervisors. I was designated as the quality assurance manager over the quality assurance supervisors, the last title I held before leaving the  organization in February 2004. On February 1, 2004, I joined the staff at Johnson C. Smith University, the only historically black college and university in Charlotte, North Carolina. I sought this change for two reasons. The compliance center where I formerly worked split from Pinkerton Services Group and formed a separate company, Global Compliance Services. Many things began to change and the environment was no longer stable. Additionally, I was the only manager on call 24 hours a day to address any issue that arose in the call center. After giving birth, being on call 24 hours a day was no l onger conducive to maintaining a stable family life. For the first time since obtaining my degrees, I accepted a role that did not appear to involve managing individuals. In the role of office manager and executive assistant to the vice president of Institutional Advancement, I did maintain and even enhance some management skills. This assignment required me to be more team-oriented. I became the administrative right hand for a division that included Alumni Affairs, Foundation Relations and Private Grants, Corporate Relations, Public Relations, Development, and the Vice President’s Office. This role gave me the opportunity to become adept with budget management and analysis as I was given the responsibility of managing nine budgets. I also became proficient with fundraising software, the Raiser’s Edge, which was crucial to the division’s success. As the office manager, I became at one point the data analyst and was then responsible for training a new data analyst. We shared the responsibility of database management and reporting. Three years later I was promoted to my current position as the division’s development officer and private grants manager. I retained the responsibility of the divisional budgets and learned different skill-sets, including research, grants administration, and grant writing. While quite adept at research and grants administration, I have yet to write a grant that has been funded. It is my hope that JCSU’s new president, Dr. Ronald L. Carter, will see the need for a budget analyst, as I have proposed to him, and promot e me to this new assignment. Eventually, I would like to work in the capacity of professor at our university. I hope to use all of the skills that I have acquired through previous employment, which seem now to all be interrelated, in order to advance the mission of the university. Experience with issues of compliance that I gained in the call center, writing and editing, managing budgets,  analyzing financial information, combined with my DBA, are all expected to advance my career as a senior-level executive at Johnson C. Smith University. It was initially my desire to use my doctoral project to advance an initiative at JCSU that involves infusing Six Sigma Quality measures in each area of our business, particularly with how we approach education. Because of our current culture and some resistance that I have received from senior-level executives when attempting to propose new ideas, I shied away from this idea. However, after completing recent assignments, reading about the inten t of the doctoral project and how it is intended to interrelate to a candidate’s work environment, I would like to attempt this initiative at JCSU and use this research platform for my doctoral studies. It was David Johnson (2005) who stated that â€Å"the outcome of the research is designed to provide valuable insights to the sponsoring organisation, in addition to contributing to knowledge in the field of practice. In this form of doctorate therefore research is a tool in developing professional practice† (p. 88). I would like my doctoral project to pertain to the following question: How can Six Sigma or Lean Management Quality measures be implemented within JCSU’s education and management systems to advance the university’s strategic and quality enhancement plans? Part IIIA: Individualized Plan of Study The date that has been projected as my anticipated graduation date for my Doctor of Business Administration degree is October 26, 2012. Courses such as DDBA 8110 Business Operations: Systems Perspectives in Global Organizations; DDBA 8120 Information Systems: Global Management Strategies and Technology; DDBA 8130 Marketing: Strategic Innovation in Globally Diverse Markets; DDBA 8140 Finance: Fiscal Leadership; and DDBA 8150 Leadership: Building Sustainable Organizations were all waived, giving me a total of 15 credit hours toward the 60 required for my degree completion. I have chosen to design my own specialization. It is my desire to combine the finance and leadership specializations in order to create a program that will prepare me for a future that includes teaching business courses at Johnson C. Smith University as well as leading the operation of both for- and non-profit businesses. The descriptions under the specialization of finance, particularly the idea that managers can â €Å"maximize their firm’s  value† speaks to specific skills that I must acquire in order for my plan of success to work (Walden University, 2008a). I want to be an agent of change within whatever organization I work for, not just for the sake of change, but change that is positive. The leadership specialization will help me to obtain this goal (Walden University, 2008b). I intend to take DDBA 8523 Seminar in Law and Compliance, DDBA 8541 Seminar in Entrepreneurial Finance, and DDBA 8522 Seminar in Sustainability. During the spring 2009 semester, I will be registered for courses DDBA 8160 Business Strategy and Innovation and DDBA 8427 Applied Research Methods—Qualitative and Quantitative (currently I am enrolled in courses that my evaluation indicated would be waived). The next course that is required is DDBA 8437 Quantitative Decision-Making in Professional Practice. I will take this course with one of the three required DBA specialization courses mentioned ab ove. These two courses will be completed during summer 2009. During the winter 2009 session, I will take the final two specialization courses. There will be a requirement of 20 hours of doctoral study completion courses that will be taken four credit hours at a time for five semesters. With no anticipated breaks within my course of study, I anticipate my completion date to be during spring 2011 instead of the projected October 2012 date. There are two 4-day residencies required for the DBA degree program. It is recommended that the first residency be completed within 90 days of completing DDBA 8005. I will complete my first residency March 18 to 22, 2009, in Lansdowne, Virginia (Walden residency calendar, 2008). The next residency will be completed after completion of my core courses during 2010. The focus of my doctoral project will involve incorporating Lean or Six Sigma Management into higher education. It is my hope that I will be able to implement the Lean design into the curriculum and the management practices at the university where I work after completion of the research on this subject. It is my belief that my fellow colleagues would describe me as a tenacious problem-solver, an optimistic leader who believes there is a solution to every problem. I am always open to constructive criticism and self-improvement. I seek to improve with each obstacle that I overcome. I am also willing to offer constructive criticism to others and have learned the art of how and when to do so professionally and with tact. I like to incorporate humor, where appropriate, in much of what I do because I truly  believe that in order to solve most problems, one must have a sense of humor. These personal skills, or life skills, have come with maturity and much trial and error. I believe each of these skills will be essential to my ability to excel in the Doctor of Business Administration program as well as being integral to my future professional endeavors. Part IIIB: Professional Interview Evelyn Leathers is the director of Corporate and Foundation Relations within the Institutional Advancement division at Johnson C. Smith University. My goal in interviewing Ms. Leathers was to get an in-depth understanding of what role this division will play in the mission of the president, Dr. Ronald L. Carter, in JCSU becoming â€Å"Charlotte’s very own nationally-recognized independent urban university† (Carter, 2008, p. 2). It is my intent to understand what policies may be improved within that department and ultimately the division in order to improve to the level of quality that Dr. Carter intends for the university to fulfill the proposed vision. The role of the Institutional Advancement division is to support the university financially through philanthropic solicitation, community involvement, and improved public relations. For this reason, the division includes the departments of Development, Corporate and Foundation Relations, Grant Research, Alumni Affairs, a nd Public Relations. The division plays an integral role in that it provides money that is not earned through tuition. When enrollment is down, the Institutional Advancement division’s role becomes even more vital. Ms. Leathers, who has served JCSU in several different capacities through two separate terms of employment, remains loyal to the university because she is passionate about the human investment, the students (E. Leathers, personal communication, December 14, 2008). There are many historically black colleges and universities that are currently experiencing financial duress due to a number of factors. According to Ms. Leathers, the university has survived and prospered due to the quality of the Institutional Advancement division and the university’s relationship with The Duke Endowment (E. Leathers, personal communication, December 14, 2008). Johnson C. Smith University is fortunate enough to be one of four universities to be included as a beneficiary of The Du ke Endowment’s mission to serve higher education by promoting academic excellence (The Duke  Endowment, 2007). The Duke Endowment provides financial support to schools like JCSU in order to foster excellence in individuals so that they will be inspired to share with the community what they have gained through education (The Duke Endowment, 2007). Although JCSU has exercised fiscal responsibility, Ms. Leathers is convinced that without The Duke Endowment, the university would not be successful, particularly in today’s extreme economic climate (E. Leathers, personal communication, December 14, 2008). The nation is currently experiencing a recession, one that is predicted to last at least until late 2010. Ms. Leathers proposes that her department, Corporate and Foundation Relations, will need to become creative, selective, and savvy in order to remain afloat and remain aligned with the university’s mission (E. Leathers, personal communication, December 14, 2008). Creativity will enable the division to utilize initiatives that corporations and foundations will support financially, such as incorporating green initiatives into capital building plans. Selectivity means that the university will not go after or accept just any grant offered by a foundation or corporation. Ms. Leathers explained that sometimes fulfilling the conditions offered by a funder can be costly to the university (E. Leathers, personal communication, December 14, 2008). Proposals must be carefully reviewed to ensure that the university is not taking on a financially burdening project. The Institutional Adva ncement division must also be savvy and shrewd in its business dealings in order receive the most return on the investments made by its public relations staff, its development officers, and all of its financial solicitors (E. Leathers, personal communication, December 14, 2008). In today’s economic climate, more than ever, quality in our operational functions becomes very important to the success of the university. The department of Corporate and Foundation Relations will practice quality in its operations by going back to the basics of fundraising, traveling smarter and only within the region to conserve resources, and focusing on research efforts more heavily (E. Leathers, personal communication, December 14, 2008). These efforts will assist Dr. Carter with fulfilling the university’s goal of infusing quality where needed to become one of Charlotte’s elite, premier universities. Ms. Leathers explained that foundations and corporations do not give to people, but to causes. If the university, and the Institutional Advancement  division in particular, focuses on quality programs and eliminating waste, corporations and foundations will be prompted to give to the university’s cause (E. Leathers, personal communication, December 14, 2008). One of the most critical areas within the Institutional Advancement division that could use an infusion of quality is the universityâ€⠄¢s enterprise management system.   Ms. Leathers stated that quality reporting is essential to development, grant writing, and research (E. Leathers, personal communication, December 14, 2008). All staff must be trained to use the system efficiently in order for the division to be effective and practice quality. Once all staff becomes proficient with its operation of the enterprise management system, it will translate to quality in most areas of operation (E. Leathers, personal communication, December 14, 2008). Ms. Leathers is able to draw strength from understanding that the mission of the university is to provide a quality education to our most valuable assets, the students. Soliciting funds from foundations and corporations during a recession is not easy and sometimes not enjoyable, but necessary (E. Leathers, personal communication, December 14, 2008). Ms. Leathers stated that the outcome will be positive and anticipates it will take another five years before the university realizes benefits from quality initiatives that are just beginning under the new administration of Dr. Carter (E. Leathers, personal communication, December 14, 2008). Ms. Leathers and I discussed a quote from John B. Duke, founder of The Duke Endowment: â€Å"Education, when conducted along sane and practical, as opposed to dogmatic and theoretical, lines, is, next to religion, the greatest civilizing influence† (Duke, 1924). In addition to agreeing that the quote is profoundly accurate, we share the hope that the same sentiment will be fostered within the generation that we are educating at JCSU. Because Ms. Leathers is my immediate supervisor, her input during this intervi ew lends insight to the direction she gives me on a daily basis. It also forced both of us to contemplate what changes are needed within our own department to work hand in hand with Dr. Carter to promote his vision for the university. There is additional work to be done in order for the two of us to engender change within our department. The questions proposed and the answers provided will assist me in further developing my doctoral study regarding quality and how one might incorporate Lean and Six Sigma into higher education. References American Society of Quality. (2008). Six Sigma Black Belt certification. Retrieved November 9, 2008, from http://www.asq.org/certification/six-sigma/index.html Carter, R. L. (2008, Fall). President’s letter. The Johnson C. Smith University Bulletin, 2. 88-99. doi:15.555/GGE.64.1.76-82 Duke, J. B. (1924, December 11). Indenture and deed of trust of personality establishing The Duke Endowment. Retrieved from The Duke Endowment website: http://www.dukeendowment.org/downloads/ind.pdf The Duke Endowment. (2007). Higher education. Retrieved December 14, 2008, from The Duke Endowment website: http://www.dukeendowment.org/education Johnson, D. (2005). Assessment matters: Some issues concerning the supervision and assessment of work-based doctorates. Innovations in Education & Teaching International, 42(1), 87–92. Retrieved from http://proquest.umi.com.ezp.waldenulibrary.org/pqdweb?did=1157097371&sid=1&Fmt=6&clientId=70192&RQT=309&VName=PQD Laureate Education, Inc. (Producer). ( 2010). Name of program [Video webcast]. Retrieved from http://www.courseurl.com. Walden University. (2008a). Walden University DBA finance specialization. Retrieved November 9, 2008, from Walden University website: http://www.waldenu.edu/Degree-Programs/Doctorate/18391.htm Walden University. (2008b). Walden University DBA leadership specialization. Retrieved November 9, 2008, from Walden University website: http://www.waldenu.edu/Degree-Programs/Doctorate/18427.htm Walden University. (2008c). Walden University outcomes. Retrieved November 9, 2008, from Walden University website: http://www.waldenu.edu/c/Student_Catalog/8893_9096.htm

The Importance of Literature to Humanity

â€Å"Literature speaks the language of the imagination, and the study of literature is supposed to train and improve the imagination† (Frye 134). According to Northrop Frye the imagination is the combination between emotions and intellect in every individual. The more an individual is exposed to literature the better that person is at expanding their imagination, which he calls the educated imagination. Having an educated imagination helps one to think for themselves and create their own ideas and opinions. The educated imagination is a necessity of life in a political world, the study of literature is not an â€Å"elegant accomplishment† but a means of entry into a â€Å"free society† (Frye 147). With an educated imagination one is able to distinguish between moral and aesthetic truth, this is extremely important when it comes to politics. Politicians or simply people in a higher authority often use rhetoric language to manipulate and brainwash people with lies . In the novel Fahrenheit 451, Ray Bradbury shows the negative effects rhetoric language can have on those with an uneducated imagination and that without literature society produces a world filled with ignorance. The absence of books in Fahrenheit 451 creates darkness within the society. In literature darkness is a symbol of ignorance, evil, falsehood, oblivion, despair and the unknown. Light on the other hand represents goodness, life, knowledge, fame and hope. During the entire novel the author constantly relates to darkness and night, â€Å"In the late afternoon it rained and the entire world was dark and grey† (Bradbury19). Books represent light; it provides people with knowledge, exposes truths and educates the mind. In this society books are illegal and the job of a fireman is to burn any house that contains books in it. Due to the burning of these books there is a lack of light in this society, just utter darkness. Because of the ignorance within the civilization the politicians are able to manipulate and convince the population that books and everything else that causes one to think is evil. This way they are able to easily influence and lead the population. Those that have been exposed to books realize that they are living in darkness and that their only way to get out of the darkness is through books, †Maybe these books can get us half out the cave† (Bradbury 74). All the darkness within the society has blinded the people into being unaware as to what is going on around them. The population is unconsciously being brainwashed and forced to conform without even knowing it. â€Å"We must all be alike. Not everyone born free and equal, as the constitution says, but everyone made equal† (Bradbury 58). Watching television became the major replacement for literature. This is because watching television does not require one to think but influences their thoughts which later influences their actions. The subconscious believes television is real. Watching television physically damages the brain and reduces intelligence. It also switches brain activity from the left side of the brain which is responsible for logic and critical analysis to the right side of the brain that is responsible for emotional responses. This allows each viewer to be heavily influenced and brainwashed by what they see and hear on TV. By restricting the population from literature and replacing it with televisions, they are decreasing the intelligence within the population making it easier to have full control over the society. Without the education one receives from books these people are simply sheep in a herd following their Sheppard. â€Å"The man who does not read books has no advantage over the man that cannot read them† Mark Twain. The society is afraid of being inferior to those who read and understand. All books have meaning. Reading gives people time to think and reflect on not only the text, but their lives as well, â€Å"So now do you see why books are hated and feared? They show the pores in the face of life† (83), books reveal the truth about the world. By burning books the firemen are destroying knowledge and promoting ignorance. This is the reason for all the ignorance and darkness within the society. Due to the lack of literature the people have an uneducated imagination and are therefore unable to see past the governments’ use of rhetoric. the first thing our imaginations have to do for us, as soon as we can handle words well enough to read and write and talk, is to fight to protect us from falling into the illusions that society threatens us with† (Frye 60). Those who are caught reading books are exterminated or taken away to reduce the chances of them spreading their wisdom to others. Those that read are smarter and are seen as a threat to society. These individuals are able to see past society’s use of rhetoric, â€Å"We can see here how the ordinary use of hetoric, which attempts to make society presentable, is becoming hypocritical and disguising the reality it presents beyond the level of social safety† (Frye 61). The rhetoric use of language in this society is to persuade the population into believing that being intellectual is a sin, and books are the cause of this sin, â€Å"So! A book is a loaded gun in the house next door. Burn it. Take the shot from the weapon. Breach mans mind. Who knows who might be the target of the well read man? Me? † (Bradbury 58). Those that did read were able to oppose the use of eloquence. Clarisse was considered abnormal and a threat because she thought about things and often asked why, â€Å"She didn’t want to know how a thing was done, but why. That can be embarrassing. You ask why to a lot of things and you wind up very unhappy indeed, if you keep at it. The poor girl’s better off dead† (Bradbury 60). Once again rhetoric language is used to justify the death of Clarisse and criticize the use of imagination. The main character Montag is a fireman who also reads books and is smart enough to see the flaws in his society. For this he is considered a burden and wanted by police. Those that read are able to see that there is more to life than pleasure and titillation. â€Å"Forgive a child who is afraid of the dark, the real tragedy of life is when men are afraid of the light† -Plato. The people in this novel are afraid of the light. They are afraid of literature and the truth, knowledge, and all goodness that comes with it. Due to the lack of literature in this society, the population is ignorant and unable to think individually. Because of the ignorance within the population the government has full control over their lives. Each individual deserves the right to live imaginative and free lives. â€Å"The fundamental job of the imagination in ordinary life, then, is to produce, out of the society we have to live in, a vision of the society we want to live in† (Frye 60). Without literature the imagination becomes limited and people are unable to vision the society they want to live in. As the world becomes more modern and grows further, away from literature, society beings to look more like Fahrenheit 451 where citizens are nothing but a sheep in a herd.